The organic industry just received another harsh reminder — unless we truly deal with our problems, the integrity of the organic seal will only suffer further damage.

With The Washington Post’s investigation of Aurora Dairy in the rearview mirror — and largely ignored by the USDA— the dairy scandal that we are now facing is Natural Prairie Dairy, a 14,000-head organic dairy in Texas.

The Animal Recovery Mission (ARM) released undercover video of animal abuse taking place at Natural Prairie Dairy, a farm that supplies product for organic store brands around the country at Target, Costco, Safeway, Kroger and Publix, and soon at Meijer. Among other things, ARM reported that cows were being kicked, hit with shovels, stabbed with screwdrivers, inhumanely tied, left in uncomfortable positions for hours, and falling into cesspools while almost drowning.

Due to this video footage, Kroger announced that it has suspended milk deliveries from the Texas-based organic dairy until an investigation is complete.