On Friday March 12, 2009, the Organic Consumers Association, the Campaign for Safe Cosmetics, and the Green Patriot Working Group will announce the details of an agreement from Procter and Gamble to reformulate 18 products from its top-selling Herbal Essences brand to reduce levels of the carcinogenic petrochemical 1,4-Dioxane.

In addition, OCA and allies will announce new results from a continuing study that has tested over 150 consumer products for the toxic chemical. This year, 20 laundry detergents were tested, including major "natural" and conventional brands. Ironically, the seven laundry detergent brands from P&G had by far the highest levels of 1,4-dioxane overall. The independent third-party laboratory, Exova, known for rigorous testing and chain-of-custody protocols, performed all testing. Over the past two years, OCA research, litigation, and marketplace pressure have forced dozens of so-called organic and natural brands to reformulate their health and beauty products.

Read More