Charting Progress
MYTH OF NATURAL
After talks with @OrganicConsumer, @Bareburger commits to make changes aimed at providing honest and more complete information to consumers. | After talks with @OrganicConsumer, @Bareburger commits to make changes aimed at providing honest and more complete information to consumers. | Read the Full Article
Clearing up confusion about marketing claims—it’s all part of our Myth of Natural Campaign.
On November 21, 2018, we contacted Bareburger to state that some of Bareburger’s marketing practices may have been in violation of state consumer protection laws.
Since then, OCA and Bareburger have met to discuss our concerns and cooperatively chart a path toward compliance.
As a result of these discussions, Bareburger has committed to adopting widespread changes in its marketing strategies and campaigns, aimed at providing honest and more complete information to consumers.