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Protests occurred both inside and outside the Monsanto shareholder meeting in St. Louis on Tuesday as local activists, shareholders and citizens from across the country joined in 20-degree weather to demand the biotech giant label genetically-modified organisms, or GMOs.

The activists arrived accompanied by five colorful “fishy cars” representing the fishy food that has been genetically modified and consumed by Americans now for decades. Protesters hoped to make a single powerful statement: Label it.

For the first time ever, Monsanto shareholders convened to vote on a resolution to support GMO labeling – brought by shareholder and food safety activist Adam Eidinger of Occupy Monsanto, and presented by family farm advocate Dave Murphy of Food Democracy Now!

“We’re just coming to their shareholder meeting as a response to what they’ve been doing around the country,” said Cesar Maxit, designer and architect of the five fish art cars. “We’re taking the fight to their home, their shareholder meeting, saying we’re sick of it.”

Last year, Maxit finished the construction of what have become nationally recognized faces in the fight for GMO labeling – half-fish, half-food sculptures mounted atop five cars. Paint jobs on the cars read “Label GMOs” and encourage passersby to tweet about the “fishy car” they’re standing near. Each sculpture has a “unique personality” representing a different GMO crop: Fishy Apple, Fishy Soybean, Fishy Tomato, Fishy Corn and Fishy Sugar Beet.