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During a visit to Britain’s largest organic pig farm, the Prince learned about the benefits of cutting down on chemicals, as well as higher welfare standards and more stable income for farmers.

Despite campaigning for organics for more than 20 years through his Duchy Originals food line, the Prince said consumers still do not understand the benefits.

He said many of the perks, such as taking pesticides and fertilizers out of the water supply, are also not taken into account.

“I hope it is increasingly possible to get through to consumers about what is involved in genuinely sustainable agriculture. Because half the problems – the environmental problems – are never taken into account,” he said.

“I do not see why people cannot see organic really is better for us. Not only for the environment but for human health.”