WASHINGTON, D.C. – Attorneys for Organic Consumers Association (OCA) filed a limited motion for summary judgment, with the D.C. Superior Court, in the nonprofit’s false advertising lawsuit, filed in July 2018, against Unilever-owned Ben & Jerry’s.
The motion asks the court to find that Ben & Jerry’s falsely claimed that its “Caring Dairy” animal husbandry standards were “required for all farmers” who supplied the dairy used in its products. The motion states that Ben & Jerry’s admitted that it uses milk from “conventional dairy sources” that do not adhere to “Caring Dairy” standards.
“Consumer protection laws are intended to protect consumers from advertising, marketing and packaging claims that are patently false,” said Ronnie Cummins, OCA’s international director. “This goal will be achieved only if companies like Unilever are challenged when they make false claims about their brands, and held accountable by the courts. OCA’s mission includes working on behalf of consumers to make sure our legal system defends consumer rights.”