Never in the 22-year history of this organization has the mainstream media paid so much attention to where (most of) the meat in this country comes from, how horrific conditions are for slaughterhouse workers or how industry consolidation has created a highly vulnerable supply chain—all the while enriching a handful of Big Meat companies who are now playing the “too big to fail” card.
It’s tragic that it took a global pandemic to wake up the masses. It would be tragic if we missed this opportunity to spin gold from this straw.
In the coming weeks, we have to do everything in our power to educate and mobilize consumers, and to bend the ears of politicians.
We have to do everything in our power to make sure that consumers who have shifted to buying locally sourced, organic regenerative products don’t revert back to old buying habits once COVID-19 subsides.
We have to do everything in our power to support politicians who are working furiously to pass legislation aimed at building resilient local and regional food systems.
We have to do everything in our power to persuade the media that this is a long-term story, not a short-term problem—and that we need to be looking at long-term solutions.
We have our work cut out for us. And we need you now, more than ever.
This is our moment. We can't afford to lose our momentum.
Please make a generous donation if you can at this time. And please stay safe.