Should the labeling and marketing claims about your smoked Atlantic salmon product match up with your reasonable expectations for what those claims mean?
We think so.
That’s why we’ve sued Mowi, the world’s largest producer of Atlantic salmon products, for making misleading labeling and marketing claims about some of the company’s smoked Atlantic salmon products, sold under Ducktrap River of Maine brand name.
TAKE ACTION: Tell Ducktrap: Stop Falsely Claiming Your Smoked Atlantic Salmon Is 'All Natural'
With so many products and brands to choose from, many consumers rely on product labels, company and brand websites and social media pages for reliable information about ingredients and production and sourcing practices.
Our “Myth of Natural” campaign strives to hold companies and brands accountable for the claims they make about their products.