ABOUT THE CAMPAIGN
“Boycott Big Meat” is a national consumer education and lobbying campaign to advance the transition away from today’s centralized industrial meat production to a system of organic regenerative pasture-raised and grass-fed meat production built and run by a diverse network of local and regional independent farmers, ranchers, processors, and retailers who are committed to:
• Justice, including fair pay and safe working conditions, for all producers and workers throughout the supply chain;
• Respect for animals and all natural systems, including water, nutrient, and carbon cycles; and
• Public health, through the production of drug- and pesticide-free meat and animal products.